Rollout of B2B platform for the Asian market

We adapted Gebr. Heinemann's existing B2B portal for the Asian market and developed a second, region-specific instance. The goal was to provide a user-friendly platform for local suppliers in order to increase market penetration and digitize business processes in the region.

Shortcuts to the project

Gebr. Heinemann, a leading retailer and distributor in travel retail, relies on digital innovations to strengthen its global presence. In just four months, our SAP experts rolled out the B2B platform for the Asian region, tailored to the specific requirements and needs of this region. The main task was to expand the existing B2B portal to include a second instance that takes into account regional characteristics and supplier requirements. The goal was to provide local partners with an efficient, user-friendly platform to digitize business processes and increase market penetration in the Asia-Pacific region. With this project, Gebr. Heinemann has taken an important step toward strengthening its operational efficiency and optimizing cooperation with its suppliers.

Requirements analysis
Identifying the needs and expectations of Asian suppliers in order to tailor the platform to their specific requirements.
Risk assessment
Conducting a risk analysis and developing appropriate countermeasures to address potential challenges at an early stage.
User Story Mapping
Creation of user stories to specify the needs of end users and incorporate them into development.
Prioritization
Determination of the development sequence based on the urgency and importance of the individual task packages.
Development phase
Implementation of the planned adjustments by hybrid, agile teams in close cooperation with all project participants.
Quality assurance
Conducting extensive testing to ensure the functionality, stability, and user-friendliness of the platform.
Go-Live
Successful launch of the platform, complemented by comprehensive training for end users to ensure optimal use.

Added value of the B2B platform

Daily updated prices & product ranges

Simplified, digitized ordering process

Improved accessibility of the platform

Successful rollout of the B2B platform

The new B2B platform strengthens the relationship between Gebr. Heinemann and its suppliers through consistent and optimized communication. The digitization of services improves the long-term efficiency of processes and lays the foundation for sustainable business relationships.
With the rollout of the platform in Asia, Gebr. Heinemann is taking a strategically important step toward increasing its presence and operational efficiency in the region. Our SAP experts contributed significantly to the success of this project with their comprehensive expertise and effective project management.