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Imagebild für Mapa und Pimcoreeinführung mit Baby im Hochstuhl mit Trinkflasche

Pimcore introduction for NUK

We implemented the open-source platform Pimcore PIM/MDM for NUK to digitize and centralize data management.

Shortcuts to the project

In order to ensure a reliable workflow and simplified master data maintenance, we introduced a PIM system for NUK. The core objective was to provide a modern architecture that optimizes processes and makes product data maintenance as centralized and efficient as possible. It was particularly important to connect the existing SAP system and the PIM system to various output channels (e.g., the NUK Magento shops and Amazon) and to offer the option of multilingual data maintenance and output.

Beispielansicht Backende Pimcore für Mapa

Central data maintenance

After a detailed review of various PIM systems, MAPA GmbH ultimately decided on the Pimcore PIM solution. The goal of the implementation was to be able to maintain product data in a central location in the future. The leading SAP merchandise management system also serves as the source of product master data for NUK and therefore needed to be linked to PIM. This allows data to flow into PIM via an API, where it is enriched and processed for output channels. The decision to implement a PIM solution thus led to a lasting efficiency gain in all processes involving product data: collection and maintenance as well as preparation and provision for output channels.

 

Future development

We are working with MAPA GmbH and NUK to further develop the platform. In the future, the PIM will also be used for other MAPA GmbH brands. Additional download and export options as well as other output channels such as the NUK Magento shops are in the planning stage to ensure multilingual management of product data. The role and rights system is to be used even more extensively by including additional groups of employees.

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Claudio Diaspero

Title: Sales Operations

Lars Seinschedt

Title: Technology & Development